Project Included:
How We Helped Trafficking Hope
Trafficking Hope is an outreach and awareness campaign. The campaign is designed to bring hope to victims of human trafficking by identifying, rescuing, and restoring victims of sex and labor trafficking, as well as educating the public and providing awareness on the issue of Human Trafficking in America. When their team approached us to develop their site, we were excited to be apart of sharing this important story.
We wanted their home page to be bold and eye-catching, but also tell a part of their story. Featuring pictures and blurbs from victims stories was a bold move, but one that we were confident in! We also wanted to make sure to put emphasis on the partners that were involved with the coalition because this co-op element was crucial to their success.
We have seen great response to the site, in addition to the attention generated by the billboards and print ads developed through cooperation with the Day Group.